Advertising For Tenants
Writing the Classified Ad
these recommendations to create a killer classified ad that will get at
least 200% more attention than a regular ad.
First of all, your ad must
have a good headline. Your ad must stand out from the rest (and please
DON'T use capital letters to accomplish this).
The headline can be off the
wall such as:
"Must rent. Going to Jamaica"
Or simply show an important
benefit to the reader such as:
"Show Off Your New Home"
"You'll Love It Here!"
Secondly, make sure you
address your readers needs. What I mean by this is put yourself in the
shoes of your potential renter. What are they looking for - safety,
privacy, a clean home, etc... And don't sound like a typical ad.
Remember your target market are people and talk to them as such.
Third, make your ad as long
as it needs to be. If you advertise in the newspaper, you pay
per word or per line, but with online advertising, there is usually no
limit to the amount of words you can use. And use lots of adjectives
such as "sunny patio" and "bright kitchen".
Fourth, leave your reader
with a feeling of emotion so they are drawn in by your ad.
Create a desire and a picture in their mind. Examples:
"Enjoy the sunset as you relax
on your spacious and covered patio"
"Relax in your private, fenced
"After a long day, soak away
the stress in the 2 person bathtub"
And lastly, make sure you ad
has a call to action - "Call Shirley at 535-5353 and Come Home".
Killer Samples of Classified Ads
So when you put it all
together, you'll end up with a pretty killer classified ad such as this:
Sit in the cool of your fully
fenced back yard as you enjoy the sunset. Quiet, yet close to schools,
shopping, and bus. 2 bedrooms plus den including large master bedroom with
private ensuite. Bright and clean. Only $710 per month. Call Jane at
626-2828 and come home.
Be proud to show
off your new home! Spacious and bright 1 bedroom condo in quiet,
safe complex. Professionally designed and tastefully renovated.
Perfect for retired or semi-retired person. Walking distance to
river. Only $700 per month including laundry. Call Sue at 222-5858.
► Place a "For Rent" sign in the
window (seems like an obvious one but many Landlords fail to do this).
► Ask the Tenants moving out if
they know of anyone looking for a place to rent.
► Let the neighbours know.
Maybe they have friends or family that want to move in next door.
► Talk with your friends,
family, and even coworkers about the place you have for rent. Mention it on your
Facebook page and Twitter.
Where to Advertise
Most Landlords will still
place their ad in the local newpaper, but the days of newspaper-only advertising are
over. With the increasing popularity of online classifieds, more and
more Landlords are choosing to market their rentals for free on websites
Canada's most popular free, local classifieds site
Classified ads in 14 BC
communities and/or areas
Free listings for Kelowna, Penticton and Vernon
First listing is free